Mission & Programs
Mission statement (or 1-sentence description) *
Primary programs / initiatives to highlight *
Who do you serve? (community / demographic / geography) *
Goals & Success
What prompted you to explore video right now? *
How would you define success for this video? *
Audience & Approvals
Secondary audiences (optional)
Story Assets & Sensitivities
Existing stories / testimonials / impact data we can reference
If you have an annual report or impact report, you can link it below.
Helpful links (annual report, donation page, videos, socials)
Legal / ethical / privacy considerations (minors, protected populations, etc.)
Anything you *don’t* want used (topics, tone, story angles)
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